I recently had the pleasure of joining the talented Jim Babb and Simeon Poulin on the “Keeping It Casual” panel of ARGFest 2010. We all took different tacks to explore what alternate reality games can learn from casual game dynamics. I focused on the potential of passive transmedia storytelling — i.e., stories that still come to the audience in multiple media but simplify the dynamics required of the player, making it easier for people to explore the narrative as it unfolds. I think it’s a crucial step to reaching larger audiences in the transmedia space.

ARGFest was an amazing event that brought together an insanely talented group of practitioners and players in the transmedia space. I forged some great working relationships with new folks over the weekend.