School of Humans is proud to present the release of our latest production, cellist and vocalist Ben Sollee’s music video ‘Close to You.’ Directed by our own L.C. Crowley, the video was shot in one take, and could not have [...]
I recently had the pleasure of joining the talented Jim Babb and Simeon Poulin on the “Keeping It Casual” panel of ARGFest 2010. We all took different tacks to explore what alternate reality games can learn from casual game dynamics. [...]
Seth Godin’s latest thoughts on the the success of parlor trick magician Steve Cohen have a lot of relevance for brands looking to create socially-engaged entertainment:
1. He sells to a very specific group of people, people who are both [...]
I’m back from the SXSW Interactive Festival, swimming in a sea of tchotchkes and business cards (I PROMISE I’ll be emailing you soon!), and trying to distill a few themes from the hot steaming mash of awesome [...]
In nearly every movie and TV show, there is a jarring moment that pulls me, as an audience member, out of the fiction: the “555-2368″ effect. There’s a very good reason why real phone numbers aren’t often used in films [...]
