The Web is Dead. Long Live the Internet.
Good Wired article about how it’s more about content and “getting” than searching and HTML pages. Video content goes to the head of the class.
Author Archive
August 25, 2010 by Marc Savoie
Write a Comment
Under: Blog
This is your brain on story
I have wondered for several years, and maybe you have as well, what the hell is going on in our tiny brains when we cry when Bambi’s mother gets shot. I mean tears rolling down our face and we know [...]
July 6, 2010 by Marc Savoie
Write a Comment
Under: Blog
Branded Entertainment Set to Surge
Adweek article. Best quote:
“The difficulty of reaching more elusive target consumers, and the transformation of personal communications due to these developments have made it more important than ever for brands to invest in strategies to engage target consumers in captive [...]
July 1, 2010 by Marc Savoie
Write a Comment
Under: Blog
For Cutting-Edge TV, Look To The Web
Interesting read from The Washington Post. We agree and we remember the early days of HBO original programming…not so good. Then came “Sex in the City” and “Sopranos”. Coming soon to a web near you.
June 2, 2010 by Marc Savoie
Write a Comment
Under: Blog
Just Sayin’
ONLY 14% OF CONSUMERS TRUST ADVERTISEMENTS
ONLY 18% OF TRADITIONAL TV CAMPAIGNS GENERATE POSITIVE ROI
DM AND ONLINE RESPONSE RATES DOWN 90%
SOCIAL MEDIA #1 ACTIVITY ON THE WEB
300,000,000 FACEBOOK USERS SHARE 1.5 MILLION PIECES OF CONTENT EVERY DAY
YOUTUBE IS THE #2 SEARCH [...]
May 18, 2010 by Marc Savoie
Write a Comment
Under: Blog
Not your father’s branded entertainment
It’s been around longer than you think. Began with selling soap to housewives.
Shows that were created for housewives with commercials for housewives.
Evolved into single sponsor “brought to you by”.
One of the first in the “brand patronage” genre. Certainly a sandbox [...]
May 5, 2010 by Marc Savoie
Write a Comment
Under: Blog
OK Go Brand Band
In case you missed it…yet another brilliant example of band/brand integration within a show. OK Go’s appearance on the Colbert Report last night. Clever use of their famous Rube Goldberg Machine music video integrated into Stephen’s show intro along with [...]
April 30, 2010 by Marc Savoie
Write a Comment
Under: Blog
Social Media ROI
“A branded entertainment series that is valued content for my social media fans/followers and can extend my digital reach to attract more fans? That sounds great, so what’s the ROI of that investment? Here at Big International Company, we have [...]
April 16, 2010 by Marc Savoie
Write a Comment
Under: Blog
Smartest Super Bowl Ad?
It’s been a little over a month since “Who Dat” nation was vindicated on the world’s biggest stage. The Saints making it to the big show was something out of a Hollywood script. No wonder it was the most watched [...]
March 10, 2010 by Marc Savoie
Write a Comment
Under: Blog
Story in a Box
In the retail “big box” space, Ikea has a history of being a brave forward-thinking company. As evidenced again with their investment in the most watched web series to date “Easy to Assemble”, created by actress Illeana Douglas. The series [...]
February 18, 2010 by Marc Savoie
Write a Comment
Under: Blog
