The Web is Dead. Long Live the Internet.

Good Wired article about how it’s more about content and “getting” than searching and HTML pages. Video content goes to the head of the class.

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4 thoughts on the potential of passive transmedia

I recently had the pleasure of joining the talented Jim Babb and Simeon Poulin on the “Keeping It Casual” panel of ARGFest 2010. We all took different tacks to explore what alternate reality games can learn from casual game dynamics. [...]

This is your brain on story

I have wondered for several years, and maybe you have as well, what the hell is going on in our tiny brains when we cry when Bambi’s mother gets shot. I mean tears rolling down our face and we know [...]

Branded Entertainment Set to Surge

Adweek article. Best quote:
“The difficulty of reaching more elusive target consumers, and the transformation of personal communications due to these developments have made it more important than ever for brands to invest in strategies to engage target consumers in captive [...]

For Cutting-Edge TV, Look To The Web

Interesting read from The Washington Post. We agree and we remember the early days of HBO original programming…not so good. Then came “Sex in the City” and “Sopranos”. Coming soon to a web near you.
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Just Sayin’

ONLY 14% OF CONSUMERS TRUST ADVERTISEMENTS
ONLY 18% OF TRADITIONAL TV CAMPAIGNS GENERATE POSITIVE ROI
DM AND ONLINE RESPONSE RATES DOWN 90%
SOCIAL MEDIA #1 ACTIVITY ON THE WEB
300,000,000 FACEBOOK USERS SHARE 1.5 MILLION PIECES OF CONTENT EVERY DAY
YOUTUBE IS THE #2 SEARCH [...]

Not your father’s branded entertainment

It’s been around longer than you think. Began with selling soap to housewives.
Shows that were created for housewives with commercials for housewives.
Evolved into single sponsor “brought to you by”.
One of the first in the “brand patronage” genre. Certainly a sandbox [...]

OK Go Brand Band

In case you missed it…yet another brilliant example of band/brand integration within a show. OK Go’s appearance on the Colbert Report last night. Clever use of their famous Rube Goldberg Machine music video integrated into Stephen’s show intro along with [...]

The magic of engagement

Seth Godin’s latest thoughts on the the success of parlor trick magician Steve Cohen have a lot of relevance for brands looking to create socially-engaged entertainment:
1. He sells to a very specific group of people, people who are both [...]

Social Media ROI

“A branded entertainment  series that is valued content for my social media fans/followers and can extend my digital reach to attract more fans? That sounds great, so what’s the ROI of that investment? Here at Big International Company, we have [...]