A great post from Bob Garfield of Ad Age about brands thinking they can simply buy the next viral video instead of investing in valuable content that earns trust. Market tested, human approved http://adage.com/article/bob-garfield/quit-wasting-time-money-making-viral-videos/234046/
For those of you who are going to be in Austin for SXSW this year, there’s a free (no badge required) can’t-miss event during Interactive: the Stuff You Should Know Variety Show on Monday March 12, from 5-9pm at Fado [...]
We wrapped the first episode of “Stuff You Should Know” with Josh & Chuck in the early pre-dawn hours on Saturday. Big thanks to all involved!
We’ve had a lot happening this summer and are excited to share! Stuff You Should Know podcasters-turned-TV personalities Josh & Chuck recently headed to Carnegie Mellon for their latest knowledge binge, and we were there to capture it [...]
Check out our awesome new animated and interactive web series, Light Strike Arena, which we created around the newly-launched Light Strike Assault Strikers by WowWee. This is a multifaceted web adventure. Since the video is interactive, viewers are able [...]
School of Humans is proud to present the release of our latest production, cellist and vocalist Ben Sollee’s music video ‘Close to You.’ Directed by our own L.C. Crowley, the video was shot in one take, and could not have [...]
No one can deny that too many instances of product placement are obtrusive, blatant, and insulting to our intelligence. We, as the audience, find ourselves thinking, ‘Really??? They think we’re not going to notice that?’ Take the over-the-top series of [...]
From 4,000,000 BC and the dawn of man, up to 1991 and the invention of www, we had one form of two-way dialog and reality: face-to-face communication (okay, it was augmented by the telephone and telegraph since the late [...]
Brands associating themselves with content is not new. Step into the way back machine and look at the tight association and quality of content and you find the first so-called “golden age” drama program to appear was the Kraft [...]
I’m a massive fan of Arcade Fire, and in fact I’m seeing them live in October. “The Wilderness Downtown” is an AWESOME new video and a very cool interactive experience. Humans LOVE to feel like they’re contributing towards making cool [...]
