Adweek article. Best quote:
“The difficulty of reaching more elusive target consumers, and the transformation of personal communications due to these developments have made it more important than ever for brands to invest in strategies to engage target consumers in captive [...]
Interesting read from The Washington Post. We agree and we remember the early days of HBO original programming…not so good. Then came “Sex in the City” and “Sopranos”. Coming soon to a web near you.
ONLY 14% OF CONSUMERS TRUST ADVERTISEMENTS
ONLY 18% OF TRADITIONAL TV CAMPAIGNS GENERATE POSITIVE ROI
DM AND ONLINE RESPONSE RATES DOWN 90%
SOCIAL MEDIA #1 ACTIVITY ON THE WEB
300,000,000 FACEBOOK USERS SHARE 1.5 MILLION PIECES OF CONTENT EVERY DAY
YOUTUBE IS THE #2 SEARCH [...]
It’s been around longer than you think. Began with selling soap to housewives.
Shows that were created for housewives with commercials for housewives.
Evolved into single sponsor “brought to you by”.
One of the first in the “brand patronage” genre. Certainly a sandbox [...]
In case you missed it…yet another brilliant example of band/brand integration within a show. OK Go’s appearance on the Colbert Report last night. Clever use of their famous Rube Goldberg Machine music video integrated into Stephen’s show intro along with [...]
Seth Godin’s latest thoughts on the the success of parlor trick magician Steve Cohen have a lot of relevance for brands looking to create socially-engaged entertainment:
1. He sells to a very specific group of people, people who are both [...]
“A branded entertainment series that is valued content for my social media fans/followers and can extend my digital reach to attract more fans? That sounds great, so what’s the ROI of that investment? Here at Big International Company, we have [...]
One of the humans around here recently asserted that School of Humans is a “squishy hybrid.” One part mini movie studio. One part digital agency think tank. It’s true. And though owning the bragging rights on the next overused industry [...]
I’m back from the SXSW Interactive Festival, swimming in a sea of tchotchkes and business cards (I PROMISE I’ll be emailing you soon!), and trying to distill a few themes from the hot steaming mash of awesome [...]
It’s been a little over a month since “Who Dat” nation was vindicated on the world’s biggest stage. The Saints making it to the big show was something out of a Hollywood script. No wonder it was the most watched [...]
