Blog-- School of Humans

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The Profileration Of Mutant Media

One of the humans around here recently asserted that School of Humans is a “squishy hybrid.” One part mini movie studio. One part digital agency think tank. It’s true. And though owning the bragging rights on the next overused industry [...]

March 31, 2010 by L.C. Crowley Write a Comment
Under: Blog

Five trends to watch from SXSW

I’m back from the SXSW Interactive Festival, swimming in a sea of tchotchkes and business cards (I PROMISE I’ll be emailing you soon!), and trying to distill a few themes from the hot steaming mash of awesome [...]

March 25, 2010 by Brandon Barr 1 Comment
Under: Blog

Smartest Super Bowl Ad?

It’s been a little over a month since “Who Dat” nation was vindicated on the world’s biggest stage. The Saints making it to the big show was something out of a Hollywood script. No wonder it was the most watched [...]

March 10, 2010 by Marc Savoie Write a Comment
Under: Blog

Making brands believable

In nearly every movie and TV show, there is a jarring moment that pulls me, as an audience member, out of the fiction: the “555-2368″ effect. There’s a very good reason why real phone numbers aren’t often used in films [...]

March 10, 2010 by Brandon Barr Write a Comment
Under: Blog

Story in a Box

In the retail “big box” space, Ikea has a history of being a brave forward-thinking company. As evidenced again with their investment in the most watched web series to date “Easy to Assemble”, created by actress Illeana Douglas. The series [...]

February 18, 2010 by Marc Savoie Write a Comment
Under: Blog