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	<title>School of  Humans</title>
	<link>http://schoolofhumans.com/site</link>
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		<title>SoH Presents: &#8216;SYSK Meets Ideas for Good&#8217;</title>
		<description><![CDATA[We&#8217;ve had a lot happening this summer and are excited to share! Stuff You Should Know podcasters-turned-TV  personalities Josh &#38; Chuck recently headed to Carnegie Mellon for  their latest knowledge binge, and we were there to capture it [...]]]></description>
		<link>http://schoolofhumans.com/site/soh-presents-sysk-meets-ideas-for-good/</link>
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		<title>SoH Presents: Light Strike Arena</title>
		<description><![CDATA[Check out our awesome new animated and interactive web series, Light Strike Arena, which we created around the newly-launched Light Strike Assault Strikers by WowWee.  This is a multifaceted web adventure. Since the video is interactive,  viewers are able [...]]]></description>
		<link>http://schoolofhumans.com/site/soh-presents-light-strike-arena/</link>
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		<title>SoH Presents: Ben Sollee’s ‘Close to You’</title>
		<description><![CDATA[
School of Humans is proud to present the release of our latest production, cellist and vocalist Ben Sollee&#8217;s music video ‘Close to You.’ Directed by our own L.C. Crowley, the video was shot in one take, and could not have [...]]]></description>
		<link>http://schoolofhumans.com/site/soh-presents-ben-sollee%e2%80%99s-%e2%80%98close-to-you%e2%80%99/</link>
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		<title>THE FINE ART OF PRODUCT PLACEMENT</title>
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No one can deny that too many instances of product placement are obtrusive, blatant, and insulting to our intelligence. We, as the audience, find ourselves thinking, ‘Really??? They think we’re not going to notice that?’ Take the over-the-top series of [...]]]></description>
		<link>http://schoolofhumans.com/site/the-fine-art-of-product-placement/</link>
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		<title>More &#8220;now&#8221; than ever before</title>
		<description><![CDATA[From 4,000,000 BC and the dawn of man, up to 1991 and the invention of www, we had one form of two-way dialog and reality:  face-to-face communication (okay, it was augmented by the telephone and telegraph since the late [...]]]></description>
		<link>http://schoolofhumans.com/site/more-now-than-ever-before/</link>
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		<title>Brand Playhouse</title>
		<description><![CDATA[Brands associating themselves with content is not new.  Step into the way back machine and look at the tight association and quality of content and you find the first so-called &#8220;golden age&#8221; drama program to appear was the Kraft [...]]]></description>
		<link>http://schoolofhumans.com/site/brand-playhouse/</link>
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		<title>The wild, wild &#8220;Wilderness Downtown&#8221;</title>
		<description><![CDATA[I&#8217;m a massive fan of Arcade Fire, and in fact I&#8217;m seeing them live in October. &#8220;The Wilderness Downtown&#8221; is an AWESOME new video and a very cool interactive experience. Humans LOVE to feel like they&#8217;re contributing towards making cool [...]]]></description>
		<link>http://schoolofhumans.com/site/the-wild-wild-wilderness-downtown/</link>
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		<title>The Web is Dead. Long Live the Internet.</title>
		<description><![CDATA[Good Wired article about how it&#8217;s more about content and &#8220;getting&#8221; than searching and HTML pages. Video content goes to the head of the class.


]]></description>
		<link>http://schoolofhumans.com/site/the-web-is-dead-long-live-the-internet/</link>
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		<title>4 thoughts on the potential of passive transmedia</title>
		<description><![CDATA[I recently had the pleasure of joining the talented Jim Babb and Simeon Poulin on the &#8220;Keeping It Casual&#8221; panel of ARGFest 2010. We all took different tacks to explore what alternate reality games can learn from casual game dynamics. [...]]]></description>
		<link>http://schoolofhumans.com/site/5-thoughts-on-the-potential-of-passive-transmedia/</link>
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