ONLY 14% OF CONSUMERS TRUST ADVERTISEMENTS

ONLY 18% OF TRADITIONAL TV CAMPAIGNS GENERATE POSITIVE ROI

DM AND ONLINE RESPONSE RATES DOWN 90%

SOCIAL MEDIA #1 ACTIVITY ON THE WEB

300,000,000 FACEBOOK USERS SHARE 1.5 MILLION PIECES OF CONTENT EVERY DAY

YOUTUBE IS THE #2 SEARCH ENGINE IN THE WORLD

200+ MILLION BLOGGERS, 54% POST EVERY DAY

3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY.

2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS.

VISITING SOCIAL SITES IS NOW THE 4TH MOST POPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL.

BECAUSE TIME SPENT ON SOCIAL NETWORKS IS GROWING AT 3X THE OVERALL INTERNET RATE, ACCOUNTING FOR ~10% OF ALL INTERNET TIME.

SOCIAL MEDIA IS DEMOCRATIZING COMMUNICATIONS.

“TECHNOLOGY IS SHIFTING THE POWER AWAY FROM THE EDITORS, THE PUBLISHERS, THE ESTABLISHMENT, THE MEDIA ELITE. NOW IT’S THE PEOPLE WHO ARE IN CONTROL.” RUPERT MURDOCH, GLOBAL MEDIA ENTREPRENEUR

13 HOURS – THE AMOUNT OF VIDEO UPLOADED TO YOUTUBE EVERY MINUTE.

412.3 YEARS – THE LENGTH OF TIME IT WOULD TAKE TO VIEW EVERY YOUTUBE VIDEO.

100,000,000 – THE NUMBER OF YOUTUBE VIDEOS VIEWED PER DAY.

13,000,000 – THE NUMBER OF ARTICLES AVAILABLE ON WIKIPEDIA.

3,600,000,000 – THE NUMBER OF PHOTOS ARCHIVED ON FLICKR AS OF JUNE 2009. ROUGHLY 1 PHOTO PER EVERY 2 PEOPLE ON THE PLANET.

1382% – THE MONTHLY GROWTH RATE OF TWITTER USERS FROM JAN TO FEB 2009

3,000,000 – THE AVERAGE NUMBER OF TWEETS PER DAY ON TWITTER

5,000,000,000 – THE NUMBER OF MINUTES SPENT ON FACEBOOK EACH DAY.

1,000,000,000 – THE AMOUNT OF CONTENT SHARED EACH WEEK ON FACEBOOK.

IF FACEBOOK WERE A COUNTRY, IT WOULD BE THE 8TH MOST POPULATED IN THE WORLD, JUST AHEAD OF JAPAN.

93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A PRESENCE IN SOCIAL MEDIA.

What are you doing to engage humans with content they actually value on an ongoing basis?