brand integration-- School of Humans

Posts Tagged ‘brand integration’

OK Go Brand Band

In case you missed it…yet another brilliant example of band/brand integration within a show. OK Go’s appearance on the Colbert Report last night. Clever use of their famous Rube Goldberg Machine music video integrated into Stephen’s show intro along with [...]

April 30, 2010 by Marc Savoie Write a Comment
Under: Blog

Making brands believable

In nearly every movie and TV show, there is a jarring moment that pulls me, as an audience member, out of the fiction: the “555-2368″ effect. There’s a very good reason why real phone numbers aren’t often used in films [...]

March 10, 2010 by Brandon Barr Write a Comment
Under: Blog