Branded Entertainment-- School of Humans

Posts Tagged ‘Branded Entertainment’

The wild, wild “Wilderness Downtown”

I’m a massive fan of Arcade Fire, and in fact I’m seeing them live in October. “The Wilderness Downtown” is an AWESOME new video and a very cool interactive experience. Humans LOVE to feel like they’re contributing towards making cool [...]

September 8, 2010 by Tom Lofthouse Write a Comment
Under: Blog

The Profileration Of Mutant Media

One of the humans around here recently asserted that School of Humans is a “squishy hybrid.” One part mini movie studio. One part digital agency think tank. It’s true. And though owning the bragging rights on the next overused industry [...]

March 31, 2010 by L.C. Crowley Write a Comment
Under: Blog

Making brands believable

In nearly every movie and TV show, there is a jarring moment that pulls me, as an audience member, out of the fiction: the “555-2368″ effect. There’s a very good reason why real phone numbers aren’t often used in films [...]

March 10, 2010 by Brandon Barr Write a Comment
Under: Blog

Story in a Box

In the retail “big box” space, Ikea has a history of being a brave forward-thinking company. As evidenced again with their investment in the most watched web series to date “Easy to Assemble”, created by actress Illeana Douglas. The series [...]

February 18, 2010 by Marc Savoie Write a Comment
Under: Blog