Mad Men-- School of Humans

Posts Tagged ‘Mad Men’

Not your father’s branded entertainment

It’s been around longer than you think. Began with selling soap to housewives.
Shows that were created for housewives with commercials for housewives.
Evolved into single sponsor “brought to you by”.
One of the first in the “brand patronage” genre. Certainly a sandbox [...]

May 5, 2010 by Marc Savoie Write a Comment
Under: Blog

Making brands believable

In nearly every movie and TV show, there is a jarring moment that pulls me, as an audience member, out of the fiction: the “555-2368″ effect. There’s a very good reason why real phone numbers aren’t often used in films [...]

March 10, 2010 by Brandon Barr Write a Comment
Under: Blog