story-- School of Humans

Posts Tagged ‘story’

This is your brain on story

I have wondered for several years, and maybe you have as well, what the hell is going on in our tiny brains when we cry when Bambi’s mother gets shot. I mean tears rolling down our face and we know [...]

July 6, 2010 by Marc Savoie Write a Comment
Under: Blog

The magic of engagement

Seth Godin’s latest thoughts on the the success of parlor trick magician Steve Cohen have a lot of relevance for brands looking to create socially-engaged entertainment:
1. He sells to a very specific group of people, people who are both [...]

April 20, 2010 by Brandon Barr 1 Comment
Under: Blog