One of the humans around here recently asserted that School of Humans is a “squishy hybrid.” One part mini movie studio. One part digital agency think tank. It’s true. And though owning the bragging rights on the next overused industry buzzword is an alluring prospect, we must concede that we’re by far not the only line blurrers out there. In fact, in some ways we (and most brands) are way behind. What’s going on in the gaming space is where we should all be looking to see what killer cross-pollination really looks like.

A recent article in Variety announced game maker Ubisoft’s latest plans for further mashing up product marketing with kick-ass stand-alone entertainment. After launching a series of shorts on You Tube last year to market their game Assassin’s Creed, Ubisoft is now planning to enter even braver, squishier territory with a multi-platform release of one big 30-minute chunk of filmic entertainment awesomeness for their new game Tom Clancy’s Ghost Recon: Future Soldier.

The film will be a narrative prequel to the game and will be helmed by François Alaux and Hervé de Crécy. Fittingly, the duo’s recent Oscar-winning short film “Logorama” was a biting exploration of the sorted marriage of brands and modern American life. We found it to be wildly entertaining. And we should all expect nothing less of their new project—even as it also eloquently hocks a video game.

Logorama from Marc Altshuler – Human Music on Vimeo.